The Science Behind the Netflix Algorithms That Decide What You’ll Watch Next
Netflix finds rating predictions are no longer as important, trumped by current viewing behaviour, i.e. what you are watching now. However, browsing through the comments, and again, you will see a generally negative reaction. Some people really hate being told what to watch, even if it's just a recommendation. Others say Netflix sucks, because it recommends things they've watched elsewhere. That sounds like a lack of understanding: if you don't tell Netflix you've watched something already, then how could it know?
As "big data" gets more media attention, it is reaching a wider audience who don't yet understand how algorithms work, but only know there are algorithms everywhere in their life, and it's scary to them. The lack of understanding seems to create fear and resentment.