I think it is great that operations research is getting some publicity with The Numerati. However, there can be such a thing as a bad publicity. Is it just me or does it seem to everybody (OR folks) that this book is casting us in a rather negative light? I think the general notion is already that the numbers guys are not to be trusted (at least in certain health care places). Now this book may be saying how smart we are and all that, but with a bit of an evil undertone. Just the title itself, "how they will get my number and yours", is painting us as some kind of math hackers out to steal people's information, isn't it?
I have mixed feelings about this book, but I am curious to read it. I just hope we won't scare anybody more than now when us OR people walk down a hospital isle.